THIERRY DAGUES > Rowing a Boat across the Atlantic

Take a seat on board . . .

" I am aware that I will not be able to achieve this challenge alone, therefore I seek the partners who will provide me with the best technical and human resources as well as the time necessary to succeed in a project of such a scale"."


4 essential stakes of the programme of communication of Trans' Atlantica :

1> IMAGE AND NOTORIETY

> Sport : powerful vector of communication
> Water sports : an emotional potential very extremely
> To reinforce the image of the company
> To create the event by revealing the values of the company
> A community of strong values


2> EXHIBITION

> Marking of the boat
> Visibility media :
>High availability media coverage
>Multichannel coverage
>Web site
>Boat exhibition
>Trademark


3> INTERNAL

> To create the adhesion of the personnel
> To reinforce the company culture
> The external communication with the service of the internal communication
> To federate the personnel around the event


4> BUSINESS

> High return of investment
> Low costs
> Paralell deployment of mix market